DISCOVER. ACTIVATE. DELIVER.

The linqd. Difference

We know the building supply industry. We know the Pros. We know the customers. Growing revenue is what we’ve done for industry leaders for the past 40 years.

linqd. is built on a clear perspective, experienced people, and strong partnerships. We focus on understanding the channel, ~~uncovering~~ finding opportunities, and turning insights into action.
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THE PERSPECTIVE

We Didn’t Learn This Industry.
We Helped Build It.

linqd. is shaped by decades inside the building supply channel. We work alongside the manufacturers, distributors, and contractors who keep it moving. In that time, we identified a pattern. Revenue opportunities exist inside the channel. Most of them go unworked. That’s what led us to build The Hidden Growth Channel.™

Our role isn’t to sit adjacent to the business, but to become part of it. We operate with a shared understanding of what matters, how decisions get made, and where opportunities are overlooked.

Everything we do is grounded in that perspective. Deep familiarity with the people, the pace, and the complexity of the industry. And a commitment to being accountable for measurable outcomes.
THE PEOPLE

Dedicated to Getting 
the Job Done.  

When you choose linqd, there’s no learning curve. No ramp up. No lengthy onboarding. We already understand the intricacies of channel dynamics and Pro relationships. Our leadership has guided the building supplies industry for decades.

Our data and technology team knows how to make your data work for you — not against you.
Our creative team knows your brand and knows how to make it work harder.

And our powerful and professional building product specialists – organized by industry verticals – stands ready to begin acquiring, growing, retaining, and winning back your customers. Passionate and professional, this U.S.-based and bilingual team can step in and represent your brand across all channels from Day One, including email, digital, voice, and text.
THE PARTNERSHIPS

We’re Part of the Outcome.

linqd. was built on the belief that partnership should mean something more than alignment—it should mean shared accountability. Not proximity to the work, but a place inside it.

So, we operate differently. Not as an external layer, but as part of the system itself—close to the decisions, close to the activity, and close to the outcomes that matter. Our work is continuous, visible, and tied to real movement in the business.

That’s what true partnership looks like.

How We Got Here

1986

The Beginning

Daniel Babcock started Modern Marketing Concepts (MMC) out of college, after recognizing a gap in the way that building products are marketed.

1990s

1990s

Because of MMC’s early success, we expanded across categories, implementing more sales, marketing, and customer service solutions to serve our larger client base.

2000s

Expansion and Growth

After experiencing just how much the industry needed to evolve, MMC expanded its offerings and created jobs for over 275 employees.

2010s

A Nationwide Workforce

MMC started actively growing a US-based remote workforce to better serve our clients, no matter where they were headquartered.

2020s

The Tech Evolution

MMC developed our proprietary tech and data capabilities to revolutionize marketing strategies, optimize customer insights, and propel businesses to unprecedented heights.

2024

Introducing linqd.

MMC is now linqd. Welcome to the future, where we’re purposefully connected, empowered, and ready to shape the future of the building industry, together.

TODAY

Leading Growth

linqd. continues to lead the way in the building products industry, unlocking actionable insights and driving precise market activation. Our proprietary DPro data platform delivers the most up-to-date data and the right technology to grow your business.

OUR PROMISE

What Can linqd. Do for You? 

Connect, cleanse, and enrich your data.
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Identify high-value accounts
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Rank and reach out
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Continually measure, adjust, and scale
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Create Revenue
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linqd. works with U.S. based building supply manufacturers and distributors who are ready to find what their channel is already holding. Just give us 60 days. You’ll see new revenue.
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