Solutions That Deliver
In today’s digital environment, more pros than ever are consuming media online but many companies have struggled to capture the potential of digital channels to connect with both existing customers and new prospects in a meaningful way. With a limited history of outbound digital marketing and a lack of a strong online presence, this distributor was one of them. A core element of our Growth Marketing program with a prominent building materials distributor has been the utilization of DPro. From verifying and enriching Pro data to deduplication efforts, DPro has enabled us to efficiently optimize data and guide precise digital, email and 1:1 customer targeting and identify high-value prospect and existing customers opportunities. A Building Products Distributor recognized the need to evolve their business to get ahead of competitors in addressing changing customer mindsets and buying behaviors. Of equal concern, they were struggling with a churn problem that offset the annual gains realized by their branch sales teams. In today's ever-evolving business landscape, products manufacturers often find themselves grappling with a common conundrum: the struggle to ignite demand and boost sales down the sales channel. This dilemma often stems from a heavy reliance on independent distributor partners, which, unfortunately, leaves manufacturers in the dark about the identities of their consumers. In the fast-paced world of landscape professionals, capturing their attention and driving sales can feel like trying to catch a shooting star. These people are constantly on the move, making it a formidable challenge for marketers to connect with them effectively. But there's a glimmer of hope on the horizon – the right partner can make all the difference. In the digital age, HVAC businesses are facing a customer acquisition challenge unlike anything ever seen before in the industry. We’re in the midst of the “Great Retirement” and over 40% of Pros are set to trade in their toolbelts for flip flops. Who is coming in to replace that 40%? linqd. Helped a lighting products manufacturer launch a direct-buy program for designers. How can manufacturers stand out and enhance trade engagement when the market is so saturated? We helped an electrical manufacturer do just that. linqd. helped a maintenance supply retailer market to their toughest audience and drive record growth.Increasing Awareness and Lead Generation Through Digital Focused Omnichannel Growth Marketing
Leveraging DPro to Make Data Actionable
Driving Change and Revenue Through Omnichannel Growth Marketing
Driving Manufacturer Sales & Demand Via Independent Distribution Channel
Reactivating Landscape Pros
Leveraging First Party Data and Digital to Acquire New Contractors
Elevating Designer Acquisition through Enhanced Channel Productivity
Lighting Up Trade Pro and Distributor Engagement for an Electrical Manufacturer
Unlocking Customer Retention and Engagement