Google Analytics 4 Top Ten Improvements
With the date for Universal Analytics expiring, now is the time to switch to Google Analytics 4. Google Analytics 4 (GA4) is the latest version of Google Analytics. It has been designed to provide a more comprehensive and accurate analysis of website traffic and user behavior than its predecessor, Universal Analytics (UA). GA4 is a vital tool that you should be using to track your digital marketing efforts. If you haven’t made a GA4 property yet, as of March 1st, Google made one for you.
The top ten improvements GA4 offers:
- Improved User Interface: GA4 features an improved user interface that is easier to navigate and offers a more streamlined experience than the previous version of Google Analytics.
- Better Tracking: GA4 uses an event-based tracking system that offers greater flexibility and accuracy when it comes to tracking user behavior on your website. This means you can track more complex user actions and better understand how users interact with your site.
- Improved Data Collection: GA4 uses machine learning to improve data collection and analysis. This means you can gain a more accurate picture of your website traffic and user behavior without manually sifting through large amounts of data.
- Cross-Platform Tracking: GA4 offers cross-platform tracking, which means you can track user behavior across multiple devices and platforms, including mobile apps and websites.
- Enhanced E-commerce Tracking: If you run an e-commerce website, you will find that GA4 offers improved e-commerce tracking features. You can track transactions, product performance, and other key metrics related to your online store.
- Improved Data Privacy: GA4 has been designed with data privacy in mind, which means you can be sure that your user data is being handled securely and responsibly.
- Advanced Analysis: GA4 offers more advanced analysis features, including predictive analytics and integration with Google BigQuery. This means you can gain deeper insights into your website traffic and user behavior and make more informed decisions based on that data.
- Enhanced Reporting: GA4 offers enhanced reporting features, including custom dashboards and reports. You can create custom reports tailored to your specific needs and share those reports with other members of your team.
- Better Integration: GA4 integrates more seamlessly with other Google products, including Google Ads and Google Tag Manager. This means you can track your website traffic and user behavior more effectively and use that data to optimize your advertising campaigns.
- Future-Proof: GA4 is the future of Google Analytics. While Universal Analytics will continue to be supported for the time being (it stops producing data in July). By switching to GA4 now, you can future-proof your website analytics and stay ahead of the curve. By making the switch, you can also measure your UA data against GA4 to ensure proper tracking until UA stops tracking data in July.
In conclusion, Google Analytics 4 offers a range of benefits over its predecessor, Universal Analytics. GA4 provides a more comprehensive and accurate picture of your website traffic and user behavior, from improved tracking and data collection to advanced analysis and reporting features. By switching to GA4 now, you can future-proof your website analytics and gain deeper insights into your online audience.
Don’t understand GA4? Or don’t know where to start setting up or tracking your analytics? Reach out to us! Our team is full of Google Suite resident experts.