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Get linqd.
Get Purposefully Connected.

When we first opened our doors, a vision ignited: to reshape the building industry’s approach to sales and marketing. 

Today, we’re more than a sales and marketing firm—we’re an innovative technology company with decades of building industry expertise, whose sole mission is to drive our clients’ biggest goals and innovate with each challenge, adapting to the changing tides of our industry. 

Our commitment is to drive sales and ROI using people, data, and technology, because every step in your customer journey should be a purposeful connection. 

1986
The Beginning
Daniel Babcock started Modern Marketing Concepts (MMC) out of college, after recognizing a gap in the way that building products are marketed.
1990s
1990s
Because of MMC’s early success, we expanded across categories, implementing more sales, marketing, and customer service solutions to serve our larger client base.
2000s
Expansion and Growth
After experiencing just how much the industry needed to evolve, MMC expanded its offerings and created jobs for over 275 employees.
2010s
A Nationwide Workforce
MMC started actively growing a US-based remote workforce to better serve our clients, no matter where they were headquartered.
2020s
The Tech Evolution
MMC developed our proprietary tech and data capabilities to revolutionize marketing strategies, optimize customer insights, and propel businesses to unprecedented heights.
TODAY
Introducing linqd.
MMC is now linqd. Welcome to the future, where we’re purposefully connected, empowered, and ready to shape the future of the building industry, together.

By the Numbers

%
The average 2023 improvement in data density across all our clients’ existing data.
$M
The 2023 direct revenue impact our omnichannel strategy delivered for our big box partner.
$M
2023 incremental revenue delivered to our distribution partners from reactivation of dormant accounts.
M
The 2023 volume of trade Pros our teams engaged during sales initiatives across all channels.
What We Do

Keep Up With the Latest Company News!

MMC (Modern Marketing & Commerce) is now linqd.! Dive into our latest press release to catch up on the exciting developments surrounding our rebranding journey. Click below to see the innovative strides we’re making.

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