We Help Brands Clear The Path to Accelerated Growth.

linqd. provides the data, technology, and activation services for companies just like yours. As your strategic partner, we empower you to understand, engage, and learn from the Pro across all channels and at every individual record, ultimately delivering sustained growth.

Your Job Is to Grow Your Business. Our Job is To Make It Happen.

We understand the fragmented data and inefficient systems that hold back building product manufacturers and distributors — linqd. was created to solve these challenges.

As an innovative sales and marketing technology company with 39+ years in the building products industry, we’ve mastered understanding the Pro — providing a leading machine learning-enabled data activation platform, a comprehensive omnichannel tech stack, and strategic programs that drive growth.

Our mission is to unify Pro data into actionable records that move the needle for brands like yours, linking every customer journey step—from manufacturer, to distributor, to the pro and to the homeowner—to unlock sales growth and expand market reach.

The Experts Behind linqd. – OmniMinds

As the experts behind linqd., our OmniMinds transform complex data and cutting-edge tech into actionable strategies that move the needle for your brand. Our in-depth understanding of the “Pro” combined with our omnimarket perspective allows us to align your business goals with activations that drive sales growth. We’re committed to representing your brand by always anticipating future industry opportunities.

See The Journey Behind Our Success

1986
The Beginning
Daniel Babcock started Modern Marketing Concepts (MMC) out of college, after recognizing a gap in the way that building products are marketed.
1990s
1990s
Because of MMC’s early success, we expanded across categories, implementing more sales, marketing, and customer service solutions to serve our larger client base.
2000s
Expansion and Growth
After experiencing just how much the industry needed to evolve, MMC expanded its offerings and created jobs for over 275 employees.
2010s
A Nationwide Workforce
MMC started actively growing a US-based remote workforce to better serve our clients, no matter where they were headquartered.
2020s
The Tech Evolution
MMC developed our proprietary tech and data capabilities to revolutionize marketing strategies, optimize customer insights, and propel businesses to unprecedented heights.
2024
Introducing linqd.
MMC is now linqd. Welcome to the future, where we’re purposefully connected, empowered, and ready to shape the future of the building industry, together.
TODAY
Leading Growth
linqd. continues to lead the way in the building products industry, unlocking actionable insights and driving precise market activation. Our proprietary DPro data platform delivers the most up-to-date data and the right technology to grow your business.

Unmatched Reach.
Measurable Impact.

Our performance speaks for itself: We empower building product brands to reach their full potential.

%
The average 2024 improvement in data density across all our clients’ existing data.
$M
The 2024 direct revenue impact our omnichannel strategy delivered for our big box partner.
$M
2024 incremental revenue delivered to our distribution partners from reactivation of dormant accounts.
M
The 2024 volume of trade Pros our teams engaged during sales initiatives across all channels.

Our Omniminds Experts

Beyond data and technology, our seasoned building industry savvy experts—from strategists to developers—drive every solution. This unique blend of talent ensures seamless activation and real-world results for your brand.

Leadership
Technology
DPro
Data Services
Analytics
Sales
Creative

Learn More About linqd.

linqd. is dedicated to transforming sales and marketing in the building products industry. We leverage our deep Pro expertise and data-driven solutions to strategically connect you with the Pro on the right channel and the right time effectively closing the gap between strategy and measurable revenue.

DPro is our proprietary data activation platform, offering unparalleled insights into the building Pro. Beyond cleansing, enriching, and matching your existing data, it also provides direct access to over 3 million verified Pros. This unified view reveals growth opportunities and enables informed, real-time decisions.

Our U.S.-based inside sales team is a fully integrated, industry-trained, and data-enabled multi-channel team. It acts as a virtual extension (or stand-alone partner) to your business, dedicated to executing campaigns, activating engagement, and driving your unique sales goals.

We partner with top building product brands across all residential and commercial segments, including manufacturers, distributors, home service providers, and professional services, helping them drive growth and market expansion.

linqd. helps you achieve accelerated market penetration, strategic channel expansion, reduced customer churn, and increased revenue. Our data-driven approach ensures you gain profound customer understanding, leading to enhanced experiences and superior sales effectiveness.

Ready to experience
the linqd. difference?

Talk to an activation expert and get a free business strategy session

DPro Data Activation Platform

Machine-learning enabled data activation platform.

OmniStack

A B2B2C marketing tech stack powering end-to-end omnichannel activation.

Catalyst Activation

A suite of custom strategies, research, journey mapping, and omnichannel solutions.