We find and capture the revenue already inside your channel.

Linqd has a singular focus: Generating revenue for building supply manufacturers and distributors. 
WHO WE ARE

We didn’t learn this industry. We helped build it.

Linqd has operated inside the building supply channel for over 40 years, learning how manufacturers, distributors, and pros actually work, how revenue moves, and where it stalls. That experience became The Hidden Growth Channel™.

Most vendors see one piece of the channel. A data platform. A campaign tool. An inside sales team. Linqd built a system that works all of it, connecting intelligence, activation, and outcomes into one continuous operation that runs on behalf of its clients.

Agencies create activity. SaaS creates access. Consultants create reports. Linqd creates revenue.
HOW WE WORK

The Hidden Growth Channel™

The Hidden Growth Channel™ is how Linqd finds growth inside a client’s existing network, activates it, and takes responsibility for what converts. Three pillars. Always running.

Intelligence

Linqd connects to a company’s existing data and matches it against a network of 3M+ verified pros and real-time market intelligence. The result is a complete picture of where Hidden Growth lives across the channel, every dormant account, every at-risk relationship, every untapped opportunity, and exactly what it’s worth.

Activation

Industry-specialized teams deploy proven playbooks at scale, running four continuous growth plays: Acquire new customers, Grow existing relationships, Retain high-value accounts, and Win-Back dormant ones. Every action is coordinated across email, digital, voice, and text — with your reps, not around them.

Outcomes

Every engagement is tracked from first contact to final sale. Linqd reports on revenue, not activity. When a client wins, Linqd wins. When results aren’t moving, Linqd is accountable for fixing it.

How We Got Here

1986

The Beginning

Daniel Babcock started Modern Marketing Concepts (MMC) out of college, after recognizing a gap in the way that building products are marketed.

1990s

1990s

Because of MMC’s early success, we expanded across categories, implementing more sales, marketing, and customer service solutions to serve our larger client base.

2000s

Expansion and Growth

After experiencing just how much the industry needed to evolve, MMC expanded its offerings and created jobs for over 275 employees.

2010s

A Nationwide Workforce

MMC started actively growing a US-based remote workforce to better serve our clients, no matter where they were headquartered.

2020s

The Tech Evolution

MMC developed our proprietary tech and data capabilities to revolutionize marketing strategies, optimize customer insights, and propel businesses to unprecedented heights.

2024

Introducing linqd.

MMC is now linqd. Welcome to the future, where we’re purposefully connected, empowered, and ready to shape the future of the building industry, together.

TODAY

Leading Growth

linqd. continues to lead the way in the building products industry, unlocking actionable insights and driving precise market activation. Our proprietary DPro data platform delivers the most up-to-date data and the right technology to grow your business.