We don’t just find the revenue. We go get it.

Linqd was built from inside the industries we serve. Our team doesn’t advise from the outside; they operate inside your channel, running proven plays refined over 40 years.

We find the revenue. We activate it. We own the outcome.
OUR COMPETITIVE ADVANTAGE

Intelligence. Execution. Accountability.
In one system.

You already have the relationships. You already have the channel. Linqd runs the only system that works all of it continuously — finding the opportunity, deploying the right play, and owning the result.
That system is built on three things that took 40 years to build.
OUR COMPETITIVE ADVANTAGE

Intelligence. Execution. Accountability.
In one system.

You already have the relationships. You already have the channel. Linqd runs the only system that works all of it continuously — finding the opportunity, deploying the right play, and owning the result.

A team that already knows your world.

Linqd has over 180 experts organized by industry segment. They’ve spent their careers inside building products — they know the channel dynamics, the relationships, and what it takes to move them. When they show up for your business, there’s no ramp-up. They’re already there.

You’ll finally see your whole channel.

Most companies only see part of the picture. Linqd connects your data to the industry’s largest network — 3M+ verified local experts — so you can see exactly where growth exists across every step of your channel and what it’s worth. No guesswork. No gaps.

We’re only successful when you are.

Linqd is measured on revenue — not activity. That means every decision we make is pointed at one thing: results for your business. You’ll see exactly what’s working, what’s converting, and what we’re doing next. If it’s not driving revenue, we’re not done.
BUILT FROM INSIDE THE INDUSTRY

40 years in the making.

Linqd didn’t build the Hidden Growth Channel by studying the industry from the outside. We built it by operating inside it — for nearly four decades, across building products, healthcare, and industrial markets. Every play, every model, every system refined through real-world execution at real-world scale.

We didn't learn this industry. We grew up in it.

1986

The Beginning

Daniel Babcock started Modern Marketing Concepts (MMC) out of college, after recognizing a gap in the way that building products are marketed.

1990s

1990s

Because of MMC’s early success, we expanded across categories, implementing more sales, marketing, and customer service solutions to serve our larger client base.

2000s

Expansion and Growth

After experiencing just how much the industry needed to evolve, MMC expanded its offerings and created jobs for over 275 employees.

2010s

A Nationwide Workforce

MMC started actively growing a US-based remote workforce to better serve our clients, no matter where they were headquartered.

2020s

The Tech Evolution

MMC developed our proprietary tech and data capabilities to revolutionize marketing strategies, optimize customer insights, and propel businesses to unprecedented heights.

2024

Introducing linqd.

MMC is now linqd. Welcome to the future, where we’re purposefully connected, empowered, and ready to shape the future of the building industry, together.

TODAY

Leading Growth

linqd. continues to lead the way in the building products industry, unlocking actionable insights and driving precise market activation. Our proprietary DPro data platform delivers the most up-to-date data and the right technology to grow your business.