WINBACK
Your Dormant Accounts Are Someone’s Active Opportunity.
The fastest revenue growth available to your business isn’t new customers. It’s the ones who already bought from you and stopped. Getting them back costs a fraction of starting over with someone new. Linqd finds which ones are ready.
WHO WE WORK WITH
We work with the top manufacturers and distributors who move the building products industry. Here’s what one national HVAC manufacturer did with a single Win-Back play.
$350M
Revenue recovered – starting from dormant accounts they already had.
10 YRS
Running daily for 10 years – because dormant accounts never stop appearing.
Dormant accounts don’t leave the same way.
Most companies treat them like they do.
At linqd., we think differently. Before we approach a single account, we use our proprietary data and decision algorithms to predict the type of account that is attriting. Then, we can prescribe the best possible program to win them back.
HARDEST TO DETECT
Pure drift
No event. No trigger. A rep called less. A contractor found a faster way to order somewhere else. A new employee at the contractor company defaulted to a different supplier. Declining order frequency looks like a slow market — not a lost relationship.
COMPETITIVE
Competitive displacement
A competitor made the right offer at the right moment. Pricing, terms, or a relationship. The account shifted — quietly. Still active, just not with you.
SERVICE
Service disruption
A rep change. A delivery issue. A billing dispute that never got resolved. One bad experience that nobody followed up on — and the account quietly stopped calling.
CRM ARTIFACT
Lost in name only
Still buying — just through a different branch, online, or a different product line. Your CRM says dormant. They’re actually active. Chasing them is wasted effort.
HOW IT WORKS
Three Things Happen, In Order, Every Time.
Every distributor has accounts with real purchase history and established relationships that have gone quiet. Not lost. Not cold. Unworked. Bringing one back costs a fraction of finding a new one – and they already know exactly what you offer.
Intelligence
We find out who’s ready before anyone reaches out. You send your dormant account file, and we identify the right accounts and exactly where to invest.
Activation
Coordinated outreach across every channel, timed to the buyer. Not a broadcast. A play built around each account’s needs, relationships, and behavior.
Outcomes
You get the revenue back – plus insight into what your market is telling you. Every program includes full attribution from first outreach to recovered sale, along with competitive insights, dormant account feedback, and visibility into new channel opportunities.
WHAT MAKES LINQD DIFFERENT
A System Built On 40 Years In This Industry.
Most programs run for 90 days and stop. Linqd’s system runs continuously — enriching data, identifying signals, deploying the right message on the right channel at the right moment, and tracking every result back to revenue. Built on the deepest pro database in building products: 3M+ verified pros, 40+ attributes to enrich targeting and improve conversion. The only system built specifically around how building products pros actually buy.
STANDARD WINBACK
Sound familiar? Most internal programs look like this.
LINQD WINBACK
Built on 40 years of channel operating experience.
Learn how linqd. identifies and recovers your dormant accounts.
One HVAC manufacturer. One Win-Back program.
$350M
Comulative Revenue – WinBack Entry, Compounded Through Retain and Grow
19:1
Return On Investment
10 YRS
Still Running
One Winback Play. A Decade Later, It Never Stopped Running.
It started as a Winback play. Then the accounts came back, kept buying, and brought others with them.
Tens of thousands of contractors knew the brand, had bought before, and were still working. They just hadn’t been reached. The Winback play built the system to go get them. Once The Hidden Growth Channel was running, it never stopped. Accounts recovered in year one kept buying in year three.
Winback became Retain. Retain became Grow. The $350M wasn’t just Winback revenue – it’s what happens when the channel never stops running.
Tens of thousands of contractors knew the brand, had bought before, and were still working. They just hadn’t been reached. The Winback play built the system to go get them. Once The Hidden Growth Channel was running, it never stopped. Accounts recovered in year one kept buying in year three.
Winback became Retain. Retain became Grow. The $350M wasn’t just Winback revenue – it’s what happens when the channel never stops running.
LET’S TALK
Schedule A Conversation With Our Team
No pitch. No commitment. Tell us a little about your channel and well show you exactly where the dormant revenue is and how wed go get it back
