BUILDING SUPPLY MANUFACTURERS
Drive more revenue with The Hidden Growth Channel
As a building supply manufacturer, revenue happens downstream — when contractors specify your products, dealers promote them, and customers request them. When you’re one step removed from the end customer, those opportunities don’t always get the support they need to convert.
The Hidden Growth Channel identifies where opportunities exist in your channel and takes responsibility for activating it.
WHAT YOU CAN ACHIEVE
Execution across your entire market.
Even with strong distribution networks, revenue opportunities slip through when you’re coordinating thousands of relationships across multiple channel partners.
The Hidden Growth Channel operates inside your existing channel, continuously identifying where opportunity exists and activating the next best action across contractors, dealers, and end customers.
The Hidden Growth Channel operates inside your existing channel, continuously identifying where opportunity exists and activating the next best action across contractors, dealers, and end customers.
Where could you find new revenue in your business? Take this quick, 3-minute assessment to find out.
PROVEN AND TRUSTED
Why building supply manufacturers choose Linqd.
In the building supply industry, growth happens across a complex, relationship-driven channel. Manufacturers are one step removed from the end customer, which means revenue is created downstream, through distributors, local pros, and customers.
With the right partner, you don’t have to rely on indirect visibility or fragmented execution. That’s why leading manufacturers work with Linqd.
With the right partner, you don’t have to rely on indirect visibility or fragmented execution. That’s why leading manufacturers work with Linqd.
EXPERIENCE
40+ years of building supply expertise, working for manufacturers
For over four decades, we’ve partnered with building supply manufacturers across every major category — HVAC, plumbing, roofing, flooring, doors and windows, and more.
That experience gives us a deep understanding of how manufacturer growth actually happens downstream and how to accelerate distributor pull-through, contractor specification, and end-customer demand.
COMPREHENSIVE
Built for how your products move through the market
Your products move through distributors, dealers, and local pros before they ever reach the end customer. Along each of those steps, they have their own priorities, buying cycles, and decision drivers.
We’ve worked in this channel long enough to know exactly where manufacturer opportunities stall — and what it takes to move them forward. We’re not here to replace your sales or channel strategy. We’re here to identify where opportunities aren’t converting and take responsibility for activating them into revenue.
TECHNOLOGY
Downstream visibility, built for manufacturers
Seeing what happens after your products move through distribution gives you a competitive edge — from contractor specification to dealer activation to account expansion.
We connect your data with our network of 3M+ verified building supply professionals and distributor activity to give you complete visibility into your downstream market. Machine learning highlights where growth is happening and what to activate next.
The system learns from every interaction, so your intelligence — and results — compound over time.
TEAM
Purpose-built for manufacturers
Our teams specialize in helping manufacturers solve the hardest parts of channel growth: seeing downstream demand, reaching the right pros, activating opportunities at scale, and driving real pull-through across dealers and distributors.
They bring deep category expertise and operate as an extension of your business — helping you expand coverage, support partners, and turn fragmented activity into measurable revenue.
Dedicated discovery, strategy & execution teams • Integrated with digital, email, & SMS • Local, regional, and national coverage • Influencing $50B annually
INSIGHTS
The Hidden Growth Channel in action
Building supply manufacturers are already converting opportunities into measurable revenue. See how.
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Guaranteed GrowtH
Genuine accountability. Measurable results.
We’ve worked in your industry for 40 years. We know what drives revenue—and what doesn’t. The Hidden Growth Channel finds where opportunities aren’t converting, takes responsibility for activating them, and doesn’t stop until you see measurable sales. We guarantee it.
You want to grow your business. We want to make that happen.
With a quick, 30-minute, pitch-free conversation, we can map the potential revenue hidden in your business.
