Reactivating Landscape Pros
We used a multi-channel strategy to help a leading landscape supply distributor successfully reactivate dormant customers and drive sales growth over time.
In the fast-paced world of landscape professionals, capturing their attention and driving sales can feel like trying to catch a shooting star. These people are constantly on the move, making it a formidable challenge for marketers to connect with them effectively.
But there’s a glimmer of hope on the horizon – the right partner can make all the difference.
Navigating this dynamic landscape without a meticulously crafted strategy and access to Pro data is like embarking on a journey without a map. It’s a guaranteed way to find yourself lost along the path to reactivation.
This is precisely why a prominent landscape supply distributor turned to linqd. for a guiding light.
Inactive and silent.
In the turbulent landscape of 2020, a prominent landscape supply distributor faced a formidable task: rekindling the interest of dormant landscape professionals who had gone a full year without making a purchase.
Reaching busy landscapers is notoriously challenging, and they knew that without help, this campaign would turn into a costly guessing game.
Due to the shortage of quality labor in the space at the time, this audience was busier and harder to reach than ever, turning something difficult into something nearly impossible.
If there’s a realm where linqd. truly shines, it’s in the art of sparking engagement in the trickiest, most elusive markets. And that’s precisely the feat we carried out for this landscape supply distributor.
In our quest to reignite the landscape professional’s passion for our client’s offerings, we hatched a brilliant multi-faceted campaign. Picture this: a campaign fueled by a tantalizing 20% purchase coupon, designed to be irresistible. But that was just the beginning of our journey to capture their attention.
We knew that these landscaping Pros were a diverse bunch, each with their preferred stomping grounds in the digital and physical realms. So, we orchestrated a symphony of outreach methods.
We sent engaging emails that piqued curiosity, made friendly phone calls that felt like a warm handshake, sent texts that felt like a friendly tap on the shoulder, and even crafted direct mail that landed on their doorstep like a personalized invitation.
Our mission was clear: to meet these Pros where they congregated the most, to speak their language, and to offer them something they couldn’t resist.
The light at the end of the tunnel.
The campaign was a resounding success.
As the campaign evolved, something remarkable happened – sales performance and activation rates experienced a steady, upward climb.
We didn’t rely on just one or two channels; we harnessed the power of over four diverse avenues of communication. This strategic approach allowed us to do more than increase sales; we saw a sales explosion, all within 24 months (about 2 years).
linqd. played a pivotal role in helping this landscape supply distributor reconnect with a staggering 4,336 customers. We achieved this feat with an astonishingly low cost per acquisition of just $288.28. The outcome? An ROI that doesn’t just impress; it inspires, soaring to an impressive $9 million.
This isn’t just a tale of success; it’s a testament to the incredible heights we can reach when we combine vision, strategy, and determination.