Outlook For the Rest of 2026: Four Key Takeaways
Blog Post / AI / Digital Marketing / Optimization

Outlook For the Rest of 2026: Four Key Takeaways

Across every show, a few consistent themes emerged. Optimism and excitement around AI and technology ran high, alongside growing concern about industry-specific pressures like homebuilding and construction costs. And at every stop, one ask was consistent: clarity, direction, and execution.

Increasing Awareness and Lead Generation Through Digital Focused Omnichannel Growth Marketing
Case Study / Channel Sales / Contractor Marketing / HVAC / Manufacturer / Omnichannel

Increasing Awareness and Lead Generation Through Digital Focused Omnichannel Growth Marketing

In today’s digital environment, more pros than ever are consuming media online but many companies have struggled to capture the potential of digital channels to connect with both existing customers and new prospects in a meaningful way. With a limited history of outbound digital marketing and a lack of a strong online presence, this distributor was one of them.

Leveraging DPro to Make Data Actionable
Case Study / Channel Sales / Contractor Marketing / HVAC / Manufacturer / Omnichannel

Leveraging DPro to Make Data Actionable

A core element of our Growth Marketing program with a prominent building materials distributor has been the utilization of DPro. From verifying and enriching Pro data to deduplication efforts, DPro has enabled us to efficiently optimize data and guide precise digital, email and 1:1 customer targeting and identify high-value prospect and existing customers opportunities.

Driving Manufacturer Sales & Demand Via Independent Distribution Channel 
Case Study / Channel Sales / Contractor Marketing / HVAC / Manufacturer / Omnichannel

Driving Manufacturer Sales & Demand Via Independent Distribution Channel 

In today's ever-evolving business landscape, products manufacturers often find themselves grappling with a common conundrum: the struggle to ignite demand and boost sales down the sales channel. This dilemma often stems from a heavy reliance on independent distributor partners, which, unfortunately, leaves manufacturers in the dark about the identities of their consumers.

Leveraging First Party Data and Digital to Acquire New Contractors 
Case Study / Contractor Marketing / Distributor / HVAC / Omnichannel

Leveraging First Party Data and Digital to Acquire New Contractors 

In the digital age, HVAC businesses are facing a customer acquisition challenge unlike anything ever seen before in the industry. We’re in the midst of the “Great Retirement” and over 40% of Pros are set to trade in their toolbelts for flip flops. Who is coming in to replace that 40%?

Google Analytics 4 Top Ten Improvements
Blog Post / Data Analytics / Digital Marketing / Google

Google Analytics 4 Top Ten Improvements

Google Analytics 4, or GA4, is replacing Universal Analytics. We highlighted ten improvements Google Analytics 4 has over its predecessor, Universal Analytics.